What is Broadband 2.0? It’s a world where voice, video and data services transcend the boundaries of home, device and even geography. While Broadband 1.0 delivered a single, high-speed Internet service to a single user device—the PC—Broadband 2.0 dramatically increases the power of networks by multiplying both the number of services and the number of devices upon which these new services rely.

But Broadband 2.0 is more than just a technology shift. It’s a market shift, a shift in the way your customers view you that is already transforming the way you do business. If you’re a cable company, you’re now selling telephone services. If you’re a telecom provider, you’re delivering television services. If you’re an industry supplier, you’re rapidly expanding your product footprint or packing new functionality into existing products. More than anything, Broadband 2.0 is a powerful new opportunity to strengthen your brand and establish market leadership by delivering innovation and value to your customers in a way that sets you apart from competitors.

The opportunity is not without challenges. The sheer number of technologies and devices involved—not to mention the interconnections among them—exponentially increases marketing and operational complexity, making Broadband 2.0 services more difficult and costly to roll out, support and manage. What hasn’t changed, though, is the customer’s expectation for a simple, intuitive experience. And as you know, expectations are key to driving customer acquisition and loyalty. Make no mistake, customers will look to you, the service providers and device companies, for answers as they adopt these new digital services. It’s you that invested billions of dollars to lay the infrastructure, without which none of this would be possible.

And it’s you that customers will rely on to make it all work. That’s why we created this magazine, to help you identify the market and technology trends that are defining the Broadband 2.0 landscape. To provide best practices and examples from the global leaders who are delivering the Broadband 2.0 experience today. And to share that experience with you as new broadband services cross over into a mass market phenomenon. We consider it our mission to help you navigate these waters, and we hope that you find the magazine a vital tool in planning your Broadband 2.0 strategy.

We begin this first issue with an overarching look at the technologies and trends that are defining the Digital Home. In future issues, we’ll explore in depth the specific services that are gaining traction with mainstream consumers, such as IPTV and home networking. To make sure you don’t miss an issue, go to our Web site today to subscribe at www.broadband2.com. And don’t forget to write us with your comments. We look forward to hearing your ideas on how we can make the publication better serve your needs, and about your own experiences in delivering next-generation services to your customers.

The Broadband 2.0 world is here. Are you ready?

Alfred Mockett
Chairman and CEO
Motive, Inc.